Average Mohamed is an animated video campaign created by Mohamed Amin Ahmed, a Somali-American living in Minneapolis, Minnesota. The short cartoons are targeted to young Muslims in order to build resilience early and counteract the narratives of Islamist extremism. The videos cover a wide range of topics including violent extremism, identity, religious tolerance, and being Muslim in the West.
The campaign exists primarily on its own website, but also maintains a consistent presence on social media. This is vital for bringing in new viewers and staying active in online discussions. The campaign is an example of the power of in-group communication that is vital for grassroots movements. As Mohamed himself says, “it takes an average guy to reach average people”.