About Us

The Campaign Toolkit is a new and dynamic digital resource for educating, enabling, and empowering the next generation of activists and community organizations as they mobilize to outcompete hate and to promote community cohesion, inclusion and tolerance.

The Toolkit

The Toolkit immerses you in the journey of planning, producing and promoting campaigns for global audiences. It is built from insights we’ve drawn at the Institute for Strategic Dialogue (ISD) from a decade of research and work with practitioners and activists around the world. It provides a step-by-step guide as well as resources from leading technology companies and civil society.


The Toolkit is first and foremost an Information hub. Among others, we provide activists and organizations with resources on the following topics:

      • Ads and targeting
      • Audience interaction
      • Hateful content
      • Measurement and evaluation
      • Platform policy
      • Safety and social good

Use our resources to support the creation of your campaign strategy or simply to learn more about the given topics.


By featuring existing campaigns, activists and organizations can learn from pioneering initiatives. Visit our Inspiration page and filter through our library by audience type, issue area, geography and more. You too can have the opportunity to showcase your creative campaigns by submitting them through the platform.

The Campaign Toolkit is managed by the Institute for Strategic Dialogue (ISD).


About Our Funders

We are funded by the founding members of the Global Internet Forum to Counter Terrorism (GIFCT). In 2017, Facebook, Microsoft, Twitter and YouTube launched the GIFCT to share information and best practices in using technology and research to counter extremist and terrorist use of the internet. GIFCT members recognize the importance of working with the broader communities, especially with NGOs and civil society actors, in order to effectively undermine the spread of hate, polarization and extremism online. The Campaign Toolkit empowers you to use your skills to foster cohesion, inclusion and tolerance.


Facebook works closely with local communities and civil society to support the voices that speak out against hate and extremism.


Google supports nonprofits and individuals that are committed to creating a world that works for everyone.


Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.


Twitter harnesses the power of its platform to make the world a better place through civic engagement and volunteering, as well as content and data partnerships with NGOs and charities around the world.

Get Started

Sign up to build your campaign strategy and create your production, promotion and evaluation plan. You can also submit your work for a chance to have it featured on the website!

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