Facebook works closely with local communities and civil society to support the voices that speak out against hate and extremism.
The Campaign Toolkit is a new and dynamic digital resource for educating, enabling, and empowering the next generation of activists and community organizations as they mobilize to outcompete hate and to promote community cohesion, inclusion and tolerance.
The Toolkit immerses you in the journey of planning, producing and promoting campaigns for global audiences. It is built from insights we’ve drawn at the Institute for Strategic Dialogue (ISD) from a decade of research and work with practitioners and activists around the world. It provides a step-by-step guide as well as resources from leading technology companies and civil society.
The Toolkit is first and foremost an Information hub. Among others, we provide activists and organizations with resources on the following topics:
- Ads and targeting
- Audience interaction
- Hateful content
- Measurement and evaluation
- Platform policy
- Safety and social good
Use our resources to support the creation of your campaign strategy or simply to learn more about the given topics.
By featuring existing campaigns, activists and organizations can learn from pioneering initiatives. Visit our Inspiration page and filter through our library by audience type, issue area, geography and more. You too can have the opportunity to showcase your creative campaigns by submitting them through the platform.