Who is it for?
Whether you are an activist, an NGO, a city official, or a practitioner in the field, this tool is for you. This set of problems is too big for any one actor to solve alone. It takes a whole community response to make a difference.
Terrorist, violent extremist, and hate-based ideologies and groups have been hyper-charged in the digital era. Their rise poses a real threat to our societies. Not only does it fuel violence, but it also escalates mistrust, polarization, and hate.
We need to confront this, but the people whose voices are most needed and can be most impactful often go unheard. To help equip these messengers, we need to make the existing guidance, tools, resources, and real-world examples easily available in one place.
While GIFCT's primary focus is to prevent terrorists and violent extremists from exploiting digital platforms, some of the resources and tools we provide in the Campaign Toolkit may also be useful in other forms of online advocacy or in addressing other kinds of online harm. Many tactics and techniques that hate-based violent extremists use to spread their message and recruit are used by malicious actors to promote polarizing or misleading content. We encourage you to explore ways the Toolkit resources can be applied to other related challenges!
Explore practical resources on audience targeting, messaging, social media, advocacy, and campaign evaluation - helping you set goals, craft counter-narratives, ensure safety, and measure impact for stronger, more effective strategic communication.
Explore practical resources on audience targeting, messaging, social media, advocacy, and campaign evaluation—helping you set goals, craft counter-narratives, ensure safety, and measure impact for stronger, more effective strategic communication.
Discover inspiring organizations and campaigns tackling online harms. This section highlights key examples, provides useful links, and refines filters for easier navigation—helping you explore approaches that drive meaningful change.
Use our campaign planning template to structure strategies, content, and evaluation. Simplify your process with guided steps and resources—designed to support effective planning without requiring interactive tools.
GIFCT is a 501(c)(3) non-profit organization and a unique tech-led initiative fostering multi-stakeholder collaboration to identify effective solutions and tools to address global challenges at the intersection of terrorism and technology.
Since its inception, GIFCT has grown from 4 founding member companies to more than 35 tech companies who have committed to our mission. Please see our website for more information.
The Campaign Toolkit is a public resource managed by the Global Internet Forum to Counter Terrorism, in partnership with Mythos Labs. It has evolved through multistakeholder feedback from GIFCT Working Groups.
Mythos Labs is a social enterprise that uses AI and strategic communications to combat terrorism and global security threats. Mythos Labs has created and evaluated over 40 P/CVE campaigns in 35 countries around the world.
GIFCT is grateful for the contributions from ISD, Working Group participants, and its member community that have helped to inform this project. GIFCT remains committed to providing high-quality resources and tooling to activists combating online terrorism and violent extremism online and around the world.
Learn more about GIFCT and its mission to prevent terrorists and violent extremists from exploiting digital platforms.
GIFCT launched its Year 5 Working Groups to facilitate dialogue, foster understanding, and produce outputs to directly support our mission of preventing terrorists and violent extremists from exploiting digital platforms across a range of sectors, geographies, and disciplines.
GIFCT Working Groups contribute to growing our organizational capacity to deliver guidance and solutions to technology companies and practitioners working to counter terrorism and violent extremism, and offer multi-stakeholder perspectives on critical challenges and opportunities.
Working Group outputs are produced by independent experts and do not necessarily represent the views of GIFCT, its members, or the GIFCT Operating Board.
